Research
We conduct both quantitative and qualitative research using a number of tools including desk research, telephone interviewing, paper based surveys, email surveys and focus groups.
Our projects vary enormously in scale from statistically significant
surveys conducted in a number of different languages, to very small scale
projects looking at the market for one particular book. Previous research
clients include Blackwells, the BBC Digital Curriculum project, Collins
Education, BBC Worldwide, The British Computer Society, Edexcel and Hackney
Learning Trust.
Desk Research
Our desk research capability can provide you with much useful information
from market surveys to competitive analysis. We are also expert in commissioning
academic reviews.
Quantitative
Research
Shift is able to take on quantitative work using a variety of data collection
methods. We have access to a large number of excellent telephone interviewers
in a variety of different languages. We use SNAP as our main statistical
tool, enabling us to analyse small or large scale surveys and produce
highly customised results.
Qualitative
Research
We conduct focus groups and in depth interviews often using qualitative
research to add depth and colour to our quantitative work. We have the
facility to use creative methods such as role play to communicate our
findings and help you really feel in touch with your customers or stakeholders.
Syndicated
Business Intelligence
Most of our research work is bespoke, but we also conduct research which
we share between our clients. Learn
more about Shift Media Syndicated Business Intelligence.
The
introduction of Learning Platforms makes compatibility and flexibility
vital
Recent research from Shift Media reveals the impact learning platforms
are having on decisions regarding content purchases within schools.
Learn more about Virtual Learning
Environments and their impact in the UK schools sector.
Click below to read about a selection of our previous research projects:
The
British Computer Society
Edexcel
Hackney Learning Trust
Worth Publishing
Blackwells Publishing
BBC Worldwide